Friday, March 18, 2011

Power of the Multiple Offer

About 3 months ago, I picked up a gorgeous 1.5 story/basement home from a friend who wanted me to market the home to sell.  The home sits in the Cramer Woods subdivision of Gastonia (about 20 miles outside of Charlotte).  The previous 2 agents had not had much luck in showings or offers on the home.  After we sat down and addressed the price, we decided to list the home at $389,900 ... a tough price point in this market.  Our best shot at selling this home (Gastonia is definitely a niche market) was to entice buyers to view by shooting good shots of the home (obviously) but also stitching together a virtual tour that highlighted the great 1.4 acre lot and we had to sell the lifestyle ... which was shooting the Catawba River and the many great local eateries and a popular outdoor activity site.  Long story short, we ended up having four interested parties and today I received multiple offers of which we chose one and are now under contract!  I can't share the details of the transaction until we close, but I can tell you that both seller and buyer walked away happy to this point!  We still have a long way to go, but to be positioned in a multiple offer situation in this market was a great feeling! 
I was never a big fan of Gastonia as I guess it just seemed to rural for my taste.  After driving through Belmont and Cramerton a few times over the past month or so, I have come to realize why people are drawn to that area.   I'd highly recommend this area of Charlotte for any person searching for a City with a Rural Soul!
Bryant Stadler, ePRO Realtor
http://www.bryantstadler.com/

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