Will You Price your Home to Show or Sell?

I'm now Midway through my 4th year in real estate and am proud that I have weathered the storm and have built a successful business for myself and family.  The truest reward of my efforts has been all the friends I have made along the way.  Many of my past clients are a big part of my personal life now and I value the friendships that have been built.  I can tell you, though....many of these relationships started out rough. Why?  Well, you try looking a proud homeowner in the eyes and telling them that the market value of their home isn't close to where they see the value.
Lets talk about pricing:  Folks, you have to understand that my opinion of your home means nothing and respectfully meant, neither does the homeowners opinion.  Likewise, you know your neighbor that had their home appraised for a refi 2 weeks ago and the number justified your pricing??  ....doesn't mean a thing as appraisal value and market value are completely different things.  Remember, a house is ONLY worth what a buyer is willing to pay and what a seller is willing to sell.
Three things will keep a home from selling:  1) Condition 2) Location 3) Pricing.   Now, all of this being said, it is the responsibility of the agent to market your home effectively to give more exposure to potential buyers.  Lets be honest, the days of putting a home on the market and expecting flocks of people to show up at your door step are over.  Effective marketing is VERY important and this doesn't mean just entering it into the MLS and throwing a yard sign and flyer box in the yard(I'll get back on task as marketing will be another blog post).  Soooo ......  If you have a home on the market and are not getting showings but you are sure your agent is marketing effectively,  then you have to accept the fact that the MARKET is rejecting your home.  What will you do about it?
I'll leave you with these thoughts:  When you list your home, decide what is more important>>>Time or Money?  Once this question has been defined, your decisions become easier.  After all, so you want to SELL or do you want to simply BE ON THE MARKET?

Bryant Stadler, ePRO Realtor
www.BryantStadler.com